A good ARPS these days is hard to find | mobileSQUARED
June 25th, 2009
In a mobile industry long captivated by ARPU, there is always room for another acronym as the transition from voice driven to data and media driven revenues accelerates. ARPS, a term coined for Web search, is capturing the attention of … The company is not afraid of packing a punch when it comes to its own marketing , with a series of bold claims along the lines of “unmatched return on investment (ROI) for content partners”, such as an ROI of 250% or higher for music …
Excerpt from:
A good ARPS these days is hard to find | mobileSQUARED