THE ULTIMATE SOCIAL MEDIA MARKETING GUIDE « Social Studiez
July 21st, 2009
Conversation marketing is similar to word-of-mouth advertising in that it is often interactive, informal and involves a dialogue. It is becoming a significant force in reaching consumers—especially younger ones—as traditional mass media is being usurped by networks … Mobile social networks, that is, those in which consumers create and share content over their mobile phones, will be used by over 140 million people worldwide by 2013, according to a report by ABI Research
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THE ULTIMATE SOCIAL MEDIA MARKETING GUIDE « Social Studiez