The insider's guide to word of mouth marketing | mobiThinking
August 19th, 2009
Description: Get the low down on WoM marketing and the impact of mobile from Masaki Iwata of Cannes Lions Media Agency of the Year 2009, Dentsu of Japan.Alternate teaser: Get the low down on WoM marketing and the impact of mobile from. … This is helping to make WoM one of the fastest-growing segments of the media and communications industry, while much of the advertising and marketing business is expected to contract this year
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The insider's guide to word of mouth marketing | mobiThinking