All about Mobile Marketing | Top 100 Opinions
October 24th, 2009
This is due to the fact that unlike email over the public internet, the carrier who police their own networks have set guidelines and best practices for the mobile media industry (including mobile advertising ). The IAB (Interactive Advertising Bureau) and the MMA ( Mobile Marketing Association), as well, has established guidelines and evangelizing the use of the mobile channel for marketers. Mobile Marketing via SMS has expanded rapidly in Europe and Asia as a new channel …
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All about Mobile Marketing | Top 100 Opinions