Marketing Hollywood: Cross-Platform Branding | Mobilizedtv
October 23rd, 2009
“Contextual advertising is an old idea that’s new again,” said Bland, who pointed to boxing matches with Gillette, or GE appliances in the 1950s. “The idea is how to understand the objective with the advertising brand, understand its essence and create …
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Marketing Hollywood: Cross-Platform Branding | Mobilizedtv