Study: Publishers pushing mobile – Mobile Marketing – BizReport
October 5th, 2009
Print publishers seem to be focusing on mobile as a way to generate revenue lost when consumers turned to online media publishers rather than their local paper or even their local television news stations. … of Havas Digital North America said, “With text and multimedia messaging, branded mobile apps, content sponsorships, display advertising , paid search, and location-based targeting, the platform becomes an integral component of the overall marketing strategy.
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Study: Publishers pushing mobile – Mobile Marketing – BizReport