Kelsey Group Blogs » More on Google/AdMob: A Big Deal
November 9th, 2009
Other mobile ad networks have meanwhile begun to add self service tools to reach more mid market and SMB (long tail) advertisers — Jumptap most notably. This will be a growing source of ad revenue as mobile marketing reaches these segments … As the clear leader in mobile brand advertising , we are happy to see a player like Google bring economies of scale to the performance advertising space in mobile .