Year of Mobile? How about the Year of Now – The eMarketer Blog
November 20th, 2009
Rather, mobile will continue to grow incrementally as more brands and agencies fold it into their marketing mix, a trend reflected in eMarketer’s outlook for mobile advertising (full version of the report is available here to eMarketer Total Access … On the other hand, as consumers’ usage of mobile devices has grown more sophisticated, BIGresearch’s “Simultaneous Media Usage” study indicates that their attitudes toward mobile marketing have become more negative. …
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Year of Mobile? How about the Year of Now – The eMarketer Blog