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DailyDOOH » Blog Archive » Engagement Drives Mobile Ad Innovation

December 21st, 2009

“This is having a transformative effect on the media and advertising market, as both traditional and digital media adapt to an increasingly mobile audience that consumes media on a progressively broad range of portable, personal devices such as laptops, smart phones, … Courtney says that location-based advertising will become more mainstream for brands in digital and mobile marketing but it will not be focused solely on ‘where’ with regards to a pinpoint on a map.

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DailyDOOH » Blog Archive » Engagement Drives Mobile Ad Innovation


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