DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad …
December 28th, 2009
“As digital media continue to take up a bigger role the direct marketing world, we are seeing a permanent shift in spending from offline to online, with a significant increase in email and mobile . … Due to decreases in corporate profits, consumers economizing, belt tightening by businesses, and limited credit options, direct marketing advertising expenditures are predicted to fall to $149.3 billion in 2009, a decline of 11.2 percent compared to 2008
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DMA's 'Power of Direct Marketing' Report Finds Direct Marketing Ad …