Back to the Future: How Apple is Becoming More Like a Carrier …
February 9th, 2010
Location is now widely understood to be the key to successful mobile advertising because where a consumer is in the physical world and at what the time they are there is such a strong predictor of consumer behavior and intent. … mobile ads, and provide the analytics to media buyers about the effectiveness of their programs
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Back to the Future: How Apple is Becoming More Like a Carrier …