Is mobile really *that* big a deal?
March 3rd, 2010
As an aside, the RIM speaker just suggested that mobile advertising would reach $20 billion by 2012 (which would be larger than search marketing , represent more than half of all interactive spend and almost half the size of direct mai, … But right now the opportunities around mobile marketing still seem so focused on creating “cool” apps or ads
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Is mobile really *that* big a deal?