Research: Mobile and the meshing of media | brand-e
March 11th, 2010
The European Interactive Advertising Association has taken a good long look at digital mobility across 15 European countries, and found that consumers are increasingly accessing the Net via their mobile phones and wireless laptops. … There are lots of specialist mobile marketing agencies out there, and we need to integrate the broader agencies who are less specialised.” The study also found that media is becoming meshed together, with more than one third of Europeans …
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Research: Mobile and the meshing of media | brand-e