US Mobile Ad Spend Grows Faster Than Predicted – Marketing Pilgrim
January 27th, 2012
The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google's mobile search advertising business, advertisers' growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google's AdMob, Apple's iAd and Millennial Media .
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US Mobile Ad Spend Grows Faster Than Predicted – Marketing Pilgrim