March 29th, 2010
Customers are becoming more technology-savvy and marketers and advertising teams must respond in kind. Embracing new media such as online social networking, interactive websites and mobile media will delight current customers, … Marketing teams that wish to keep their brand and products at the forefront of their customer’s minds should embrace new media by incorporating social networking, interactive websites and mobile media into their current marketing plans
Read the original:
Marketing Ideas That Embrace New Media: Winning Marketing Strategy …
November 12th, 2008
Advertisers Using Machinima.com to Launch Major Video Games and Movies
LOS ANGELES – November 6, 2008 – Machinima.com, the premier entertainment network for the video game generation, today announced it has received $3.85 million in capital from MK Capital and other private investors to help fund business expansion. The machinima genre has gained tremendous popularity during the past several years, and Machinima.com is attracting some of the world’s largest technology, gaming and entertainment advertisers.
“Any company that is planning to launch a major video game or movie can’t afford to overlook Machinima.com and its powerful reach in the gaming and entertainment communities,” said Terri Perkins, media strategy director at Funcom, a leading independent developer and publisher of computer and console games. “We ran an InVideo ad campaign on the Machinima.com YouTube channel when we launched Age of Conan and the results were impressive, exceeding 2.37 percent click through rates.”
“Machinima.com will continue to see growth as these advertisers are actively looking for effective ways to market new games and movies to this elusive and highly-engaged audience,” said Mark Terbeek, partner at MK Capital. “MK Capital is excited to be on board during such an exciting growth period.”
About Machinima.com
Machinima.com, is the premiere machinima entertainment network for the gamer generation showing user-generated and professional videos, gameplay and trailers from popular video games. The network comprised of highly-engaged gamers and content creators is the ninth most subscribed YouTube channel and serves more than 30 million videos views per month. Companies from the film, gaming and consumer industries are using Machinima.com as an advertising platform for launching new video games and movies and reaching gaming and film enthusiasts around the world. Current Machinima.com advertisers include: EA, Hewlett-Packard, Intel, Microsoft, NVIDIA, Paramount Pictures, Sega, Universal Studios and Warner Bros. To learn more, visit www.machinima.com or its YouTube channel at http://www.youtube.com/user/machinima.